Do you recall the quotation from Star Trek, the popular science fiction television series? “Space: the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.”
Ask yourself the last time that you were creative? Recognizing creativity in others and even yourself is becoming increasingly important today. Frankly, do you have the ability to do that, or is it something you feel is only for those who are known to be creative? That creativity is the role of the marketing department.
Another question, do you have the knack for thinking creatively whenever you have the desire or need to? Does creativity only come when you experience some form of epiphany, a blinding light, or some bizarre accident to make you creative?
Then perhaps, being creative also brings a sense of fear. Back to the Stark Trek quote, “to boldly go where no man has gone before,” takes courage. Coming up with something new is a broad definition of creativity. Instead of fear seek creativity as an opportunity to explore new worlds, new life, and new ideas. Creativity takes courage, it is bold.
Creative thinking is a skill to be strengthened, honed, and mastered. I am convinced that it is becoming increasingly difficult to stand out in the crowd. Possessing creativity skills and practicing them will enable anyone, in any endeavor, to become more successful. Breakthrough Thinking by Thomas Vogel is a book well worth one’s investment of time to gain skills in creative thinking and idea generation.
I still vividly remember a story from one of my industrial arts teachers back in junior high school. Lumber manufacturers when producing lumber have copious amounts of sawdust, scrap pieces, and particles all over the floor. The pieces simply became waste and were thrown out.
One creative and insightful employee thought that there must be a way to use all of this wasted wood. Using the wood particles, glue, and compressing them together yielded a substantial and flat piece of lumber. Now particle board is sold prevalently in all lumber yards and hardware stores with numerous uses: making cabinets, flooring, roofing, insulation, sound deafening, and finding their way to the creation of model railroad empires.
Creativity may be summed up by saying that rewards come not from having brains, but in using them.