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Conducting a Successful Information-based Organization


bradgphilbrick@gmail.com

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It is enlightening and enjoyable to re-read Peter F. Drucker’s book, The New Realities, In Government and Politics/In Economics and Business/In Society and World View.  The book, first published in 1989, over twenty-five years ago, and his insight into the future is amazing.

Peter Drucker wrote, “The typical large organization, such as a large corporation or a government agency, twenty years hence will have no more than half the levels of management of its counterparts today, and no more than a third the number of “managers.””   As levels of management disappear, the organizational structure needs change.

DruckerOne of the requirements of an information-based company is to have specialists who all have a directive, and mission; that is information to respond to in their specific way.  The key is that all have the necessary information and then act on the specific mission and goal, reporting to one individual.  Peter Drucker uses an orchestra as his metaphor.  Each musician knows the score that they are to play, the bassoon player, the violinist, and one playing percussion all have different responsibilities but play beautiful music together.

I work in healthcare and see the changes.  Healthcare is information-based. A patient gets admitted to the hospital, and a diagnosis given to all healthcare professionals.  The laboratory technicians run tests; nursing provides specific care, pharmacy accurately delivers medication, a dietician determines diet and caloric intake, and radiology takes the proper images.  It is the doctor who dictates and assesses all information and the progress made by the input of his colleagues.  This all serves one goal, to cure the sick patient.

How is your organization working in the information-based era?  What is your role in moving your business forward?  Are you given or are you providing the necessary information to ensure the specialist can provide his talents to the success of your organization? information