Writing that challenges the left-brain right-brain theory.

Science is objective and logical—it’s left brained. Writing is thought of as a craft, an art, and right brained.

Combining the two creates compelling articles, white papers, and case studies.

About Brad

Brad specializes in business, healthcare and biomedical writing. His services include writing effective grant proposals, sales letters, articles, press releases, newsletters, PowerPoint and Slide Deck presentations, reports, and more.

Free Consultation

Latest Blog Posts

How Did You Observe Three Celebratory Days in One Week?

I can think of no other week in the calendar where one has an opportunity to celebrate three distinctive observance days.  Again, in the same week, we just experienced. First, we observe March 14, or better to think 314, it is Pi day.  The following day, March 15, although it does not receive considerable attention … more »

Hanging Back or Forging Ahead

A most meaningful yet unique quotation came across my desk.  It is by John Chancellor, the American Journalist who spent the vast amount of his career with NBC News.  Attempts have been made to find the source or the reason for John to say, “The avenues in my neighborhood are Pride, Covetousness, and Lust; the … more »

Does it Need to Be a Zero-Sum Game?

It’s a zero sum game when one trades in the commodities markets.  One goes long, one goes short.  As the price rises or falls, someone wins, someone loses.  The sales representative competes for shelf space on the retailer’s shelf.  It does not matter what kind of retailer; a hardware store, a grocery store, a pharmacy, … more »

Most business books provide examples of success stories: profitable enterprises, thriving entrepreneurs, and effective case studies. This book offers aha moments.

In Musings of a Most Observant Man: The House Always Wins, author Brad G. Philbrick pulls from his years of experience in the pharmaceutical industry to offer a host of valuable lessons and observations that allow you to learn—and laugh—from the actions of others. After all, let’s face it: We learn just as much if not more from stupid decisions.
Read More >>
Buy it Now